It seems that not only H&M are wising up to the cruelty of mulesing, a procedure used in Australia on lambs destined for wool. Sixteen other Swedish retailers are boycotting wool from mulesed sheep, joining other international clothing chains like American Eagle Outfitters, Abercrombie & Fitch, Timberland and more.
Today in a protest outside the Australian Embassy in Sweden, PETA and Animal Rights Sweden activists dressed up as a ‘farmer’, and a ‘lamb’ with a bloody rump, mimicking the nasty practice. These wonderful people braved the wind, rain and even snow to tell the public and media all about what goes on in Australia. Thanks to Stella and Linnéa for playing dress-up!
The protest and our campaign are intended to urge wool producers to eliminate this bloody practice, which causes millions of lambs to suffer - just for a woolly jumper. According to our bods here:
“Farmers use shears to cut chunks of skin and flesh from lambs’ backsides - without any painkillers - in a crude attempt to reduce maggot infestation, even though humane control methods exist. Countless forward-thinking farmers have already implemented practices such as regular crutching and jetting, the use of flytraps and good animal husbandry - all of which effectively prevent flystrike.”
