People who care about the suffering of animals often use the phrase “put yourself in their place”. Now, thanks to an innovative virtual reality (VR) project by PETA US, that concept is no longer just a metaphor.
“I, Chicken” is a virtual reality experience that recreates what it’s like to be a chicken using cutting-edge technology – including wireless VR goggles, motion-capture cameras and powerful computers – as well as input from leading VR psychologists. It allows people to become fully immersed in a chicken’s world, including flapping their wings, exploring their … Read more.
TED Talks are known for being at the cutting edge of technology and innovation, and they give us a glimpse of where society could be heading. So we were both intrigued and excited by entrepreneur Andras Forgacs’ lecture, in which he explains how printing leather – without harming a single animal – is the way of the future.
Sound zany? “[T]his is not so crazy … What’s crazy is what we do today”, Forgacs says. “[W]e raise and slaughter billions of animals to make our hamburgers and our handbags.”
It’s clear … Read more.
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I am often sent miscellany from PETA US’ Director of Marketing, Joel – we both share a geeky outlook on life, and while I won’t say we also share a similar age (I don’t want to offend), we do both appreciate old-school Atari-style games. So when he sent me the following retro-feel animal rights game, I felt compelled to share it. It’s called “Escape From the Slaughterhouse“, and you should go try it now if there’s an ounce of geek in you!
Created by Mikael Romlin, … Read more.