We have a video on Friction.tv! Click below to find out more about why PETA did this naked farrowing crate protest yesterday in Covent Garden, and see what onlookers thought about it. I love the comment ‘Get your boobs out to get your point across.’

It’s almost Mother’s Day! So PETA thought it the perfect opportunity to get people talking about what happens to mothers all over the world… pig mothers, that is. Today in Covent Garden as shoppers dashed around for gifts for their mothers, PETA’s very pregnant Noemie stripped, got down on all fours and knelt in a replica farrowing crate with the banner ‘Unhappy Mother’s Day for Pigs, Go Vegetarian.’

Mother’s Day is a time to show love, respect and gratitude for mothers so it is only fitting that we extend that kindness to mothers that have a really tough time all year round – sows, who are squeezed into narrow metal stalls barely bigger than their own bodies. Unable to turn around, nuzzle their piglets or do anything that comes naturally to them, they live in misery. When weaned, the piglets are taken away to be fattened for slaughter, and the mothers are put through the process all over again.

Massive thanks to Noemie on this one, you’re a star.