I love Moby! Not only is he an amazing artist, but it would seem he also has a great sense of humour and compassion for animals. To prove it, check out the video for his new single, which takes on the chicken fast food industry in the form of a pimp chicken hell-bent on revenge at MFC. MFC not to be confused with KFC of course. Two separate things. Watch the avenger chase the MFC baddie down the street, hack him to pieces and then, erm, eat him. It’s really quite surreal and made me chuckle.

Click below to view.

Today is Ash Wednesday! It’s officially the start of Lent and time to give something up. I don’t view this as ‘giving something up’ but in theory this is the perfect time to go vegetarian. It’s what you gain which is so interesting here…

Going veg for Lent is great for the animals, your health and the environment. After relishing in this lifestyle for 40 days, there should be no reason to go back to eating meat and fish – you’ll feel on top of the world and so will the animals spared from your dinner plate.

Check out the PETA US blog VegCooking.com for some amazing recipes to keep your tastebuds tingling over the Lent period and beyond.

Here are some great facts for going veg this lent:

• Compassionate celeb veggies include Moby, Pamela Anderson, Paul and Stella McCartney, Joaquin Phoenix and Natalie Portman.

• Vegetarians are typically slimmer than meat eaters: In a study of over 21,000 people, vegan men weighed 5.9kg less and vegan women 4.7kg less. With the media hype over incentives for the obese to lose weight, doesn’t going veg make more sense?

• More than 850 million chickens are slaughtered for food each year in the UK, whether you go down Jamie Oliver’s and Hugh Fearnley-Whittingstall’s free-range route or not. Meat is murder whichever way you look at it.

• It takes 2,500 gallons of water to produce a pound of meat, but only 25 gallons to produce a pound of wheat – that’s 100 times less per pound!

Good luck and be sure to let me know how you get on. I’d be interested to hear if anyone already had this plan, or vegetarians going vegan for Lent.