Following hot on the heels of other major chain stores like H&M and New Look, £1 billion store Matalan has implemented a policy against purchasing Australian wool. David Mellett, a director within Matalan, told PETA:
“[We have] instructed our suppliers that they must not source Australian merino wool for any future orders … [and] we will now include this as part of our auditing process.”
What’s all the fuss about? In Australia, a cruel process called mulesing is used, which involves crude mutilation using shears to cut huge chunks of skin and flesh from lambs’ backsides – without any pain relief – in a misguided attempt to reduce maggot infestation, even though effective and humane prevention methods exist.
In another European demo, activists and this rather forlorn looking ‘sheep’, protested against the cruelty of mulesing in Helsinki, Finland. Keep up the pressure my continental friends!
