You did it! After hearing from thousands of PETA supporters, Gucci has announced that it will not sell seal fur. However, they do still need to be told not to sell any fur at all, so go ahead and let them know that ALL fur is cruel and heartless.

Meanwhile, people from all over the world are protesting against the atrocity of the Canadian seal hunt, like this demonstration that took place outside Canada House in Trafalgar Square, London over the weekend.

If the images of baby seals being bludgeoned to death on the ice floes of Canada aren’t sickening enough, imagine finding out that Gucci is financing the slaughter with seal fur boots. While most of the world watches on in horror at the unfolding carnage taking place right now, the Italian ‘fashion’ house is peddling the skins of the victims. Send them a letter via our site, check out the amazing new PETA front page, and see what Kasabian have been getting up to in the fight against this shocking cruelty.

Image: xoxkissablexox / Creative Commons