The spotlight is on department store John Lewis this week. Its much-anticipated Christmas ad campaign has been received with excitement, with Monty, the ad’s penguin star, winning over the hearts of Christmas shoppers.
The ad won us over, too. That’s because the retailer and its advertising agency, adam&eveDDB, made the decision to use innovative computer-generated imagery (CGI) from the Moving Picture Company to create a stunningly lifelike penguin, rather than using a real one. So we’re sending John Lewis PETA’s Compassionate Marketing Award.
Using CGI saves frustrated, tormented animals from suffering in … Read more.
Millions of people in the UK this year – including Paul McCartney, Leona Lewis and many others – will be tucking into a delicious cruelty-free Christmas dinner, one in which the centrepiece isn’t the carcass of an animal.
Here are some of our favourite vegan recipe ideas for enjoying a festive feast with all the trimmings – one that’s bound to impress your family and friends and make it a merry Christmas for animals, too. Whether you celebrate a traditional Christmas or not, you should be able to find plenty of … Read more.
Two of them are related. Two of them made their name in music, and two have a talent for fashion. But what all these compassionate stars share is a meat-free diet. That’s right – Stella McCartney, Morrissey, Vivienne Westwood, Paul McCartney and Alan Cumming are all vegetarian and proud!
Now, they’re going to be gracing Americans’ Christmas cards this holiday season as part of a limited-edition set of stamps launched by PETA US that honours famous vegetarians. The set also features celebrated plant-eaters from across the pond, including Ricky Martin, Pamela Anderson, … Read more.
Christmas is here.
For Christians, it’s a holy time of the year, spent celebrating with friends and family and commemorating the birth of Jesus Christ.
When you consider that Christmas is a time to celebrate life, it seems peculiar that many Christians choose to share the products of violence, misery and death with their loved ones on this holy day. Meat, eggs and dairy products come from exploited and abused animals. PETA’s “Glass Walls” video offers a behind-the-scenes look at abattoirs, factory farms, live-animal transport and the fishing industry. Could such cruelty … Read more.
Turkeys are fascinating birds, and like all animals, they deserve to be kept off the table this (and every) Christmas.
Image: Jo-Anne McArthur / We Animals
Here are some things that you might not know about them:
- Turkeys are protective, intelligent animals with distinct personalities. Tweet this.
- About 25 thousand tonnes of turkey carcasses were produced in the UK in October 2012 – equivalent to the weight of 154 jumbo jets. Tweet this.
- Ten years is a turkey’s natural lifespan, but on factory farms, they’re slaughtered when they’re only 5 months old.
… Read more.
Who eats turkey at Christmas?! Not these compassionate celebrities, who have made the choice not to gobble down something that used to … gobble. This holiday, take a tip from the stars – extend the season of goodwill and compassion to animals by leaving them off your plate:
Sir Paul McCartney
Joan … Read more.
How would children feel if Spot and Fluffy were stuffed and roasted for Christmas? That’s what we’re asking this holiday season with a new billboard that shows an animal who’s a cross between a dog and a turkey. We decided to run the billboard near Manchester schools in the hope that it will spark a dialogue between kids and their parents.
“Kids love animals, and if they thought about how turkeys feel pain and fear just as dogs and cats do, they’d trade in their drumsticks for a veggie roast in a … Read more.
Most cats may prefer spending the holidays scaling the Christmas tree and playing with the box rather than the present, but not these kitties! They are helping PETA wish you a meowy Catmas and a hoppy New Year!
… Read more.
I love inviting friends over for Sunday lunch so that I can introduce them to vegan foods that they probably haven’t ever tried before!
One of my favourite dishes to prepare is this easy-to-make vegan roast. I made one the other night, and it took me about 15 minutes to prepare before popping it into the oven for an hour and a half. To be honest, I’m not normally a big fan of nut roasts, so I was delighted to discover this much “meatier” version! It would also be ideal for Christmas … Read more.
PETA’s Sexy Santas were outside Fortnum & Mason yesterday with a little gift for shoppers. Our very own “Santa’s little helpers” handed out personalised carrier bags showing customers why Fortnum & Mason should get a lump of coal this Christmas for continuing to sell foie gras.
The bags, which feature the image of a dead goose and read, “Fortnum & Mason’s Idea of Wringing In the Holidays”, certainly had an impact on holiday shoppers!
There is no delicate way to put it: Foie gras is an unspeakably cruel product. Producers … Read more.