23-year-old Jonas Von Essen from Sweden has become the World Memory Champion, scoring the highest number of points ever recorded, with feats such as memorising an entire pack of cards in less than a minute and recalling thousands of digits. He also remembers animals every time he eats – yep, Jonas is a vegan – proving that a plant-based diet isn’t just the most compassionate choice. It’s also the smartest!
Jonas answered the following questions about his compassionate plant-based diet:
Why did you decide to go vegan?
Simply because I … Read more.
Mazel tov! Israel is on track to introduce a law that would ban the sale of vile foie gras. It’s already illegal to produce the “fatty liver” pâté in Israel and many other places, including the UK, but until now, unscrupulous retailers have still been allowed to sell the inhumane product, profiting from the misery of ducks and geese. This groundbreaking new legislation will force them to change their ways, saving many animals from torment in the process.
The new bill has already passed its first hearing in Israel’s parliament, the … Read more.
MTV Europe host Laura Whitmore is the celebrity judge for our ethical shoe design competition with vegan brand Beyond Skin! The bubbly Irish beauty and style icon will be casting her expert eye over the shortlisted entries and deciding which ones are hot or not.
She explains why she chose to get on board with the trend toward vegan shoes:
I truly believe that the future of fashion lies in sustainable, cruelty-free materials, and companies like Beyond Skin and organisations like PETA are leading the way in creating awareness. I hope
… Read more.
Two of them are related. Two of them made their name in music, and two have a talent for fashion. But what all these compassionate stars share is a meat-free diet. That’s right – Stella McCartney, Morrissey, Vivienne Westwood, Paul McCartney and Alan Cumming are all vegetarian and proud!
Now, they’re going to be gracing Americans’ Christmas cards this holiday season as part of a limited-edition set of stamps launched by PETA US that honours famous vegetarians. The set also features celebrated plant-eaters from across the pond, including Ricky Martin, Pamela Anderson, … Read more.
Looking perversely pleased with herself as she posed for a photo over the corpse of the beautiful lion she had just killed in cold blood, the hunter Melissa Bachman has sparked understandable outrage.
To quote PETA Associate Director Mimi Bekhechi:
Hunting is cruel and completely devoid of sportsmanship. It takes no courage or character to stalk and kill trapped animals. … Maybe the public backlash against her revolting photos will help Bachman realise that dressing up like a Lara Croft wannabe, slaughtering wildlife and then posing for photos does not make
… Read more.
Perhaps best known for her film Red Sonja, actor Brigitte Nielsen might have looked the part in furs when playing a barbarian, but times and fashion have moved on.
Brigitte has spoken out against the treatment of animals for fur by turning her back on cruelty and giving fur the cold shoulder in a new ad for PETA Germany.
In addition to starring alongside Arnold Schwarzenegger in Red Sonja, the Danish actor also starred in Rocky IV, Cobra and Beverly Hills Cop II. She is now a … Read more.
Pamela Anderson has just appealed to the Spanish Senate urging it to reject a bill to protect bullfighting and grant it cultural heritage status. The disgraceful proposal is currently under consideration by the Senate and has been opposed by hundreds of thousands of compassionate people both in Spain and internationally.
“Tormenting bulls for entertainment belongs to the Dark Ages, not the 21st century”, writes the former Baywatch star, who visited Spain last month. “Please take a compassionate stance against this cruel pastime by rejecting the bill to protect bullfighting. I guarantee that … Read more.
Irish model, reality TV star and actor Tiffany Stanley is urging her government to give fur the cold shoulder and ban cruel fur farms in a new nude ad for PETA, shot by photographer Volker Fleck.
Sexy Stanley is determined to help put an end to an industry that confines 225,000 minks every year to small cages and then rips the skin off their tiny backs. She explains why she’s passionate enough about this cause to bare all: “The fur industry shows Ireland in a really bad light. The sooner we end … Read more.
Singer-songwriter Charlie Brown may be best known for his upbeat lyrics and urban pop sound, but now, with his new anti-fur ad for PETA, he’s showing fans another aspect of his personality – kindness towards animals.
The London-based artist – who, with chart-topping singles such as “Bones”, is clearly on his way to greatness – hasn’t let fame change his values. He explains: “If I can use my voice to make a difference in the world, I will – so I’m proud to work with PETA to speak out against fur. We … Read more.