Cavepeople Descend On Burberry at London Fashion Week

Over 20 activists dressed up as cavemen and cavewomen told Burberry exactly what they think about the company’s continued use of fur – “Only Cavepeople Wear Fur.”

Wielding clubs, bones, fake teeth and draped in animal skins donated by former fur-wearers, the PETA Europe supporters looked just the part in a demonstration outside Burberry’s Vanity Fair Exhibition for London Fashion Week today. They then moved on to Burberry’s Bond Street store and caused much chaos by clambering over the store windows, grunting and… well, acting like cavepeople really.

Thank you so much to everyone that took part. You looked amazing and now everyone knows about Burberry’s prehistoric fashion sense. Fur belongs on the backs of its rightful owners – the animals, not people.

See what British film legend Julie Christie is doing in this campaign.