PETA to Burberry Shareholders: You’re Being Seriously Misled

It has been a hectic few weeks in the office pouring through sheets and sheets of Burberry Shareholder information. (Don’t worry, it’s all publicly available, so no need to “nudge, nudge, wink, wink, say no more”) The mission, as we chose to accept it was thus: To get names and addresses of the 2,000 shareholders and send them a letter and a video, the video is below, and - I suspect - Burberry REALLY doesn’t want people, let alone their shareholders to view it.

The video shows a fur farm in Finland, where row upon row of cages upon cages contain countless beautiful animals that will be turned into the foulest looking coats, hats and other miscellaneous horrid fur trimmed items. Burberry claims it sources its furs from Finnish fur farms where there is supposed to be the “highest standards of ethical animal treatment”, I ask that you take a look for yourself and see the video Burberry doesn’t want you to see – ethical my arse!

PETA also explains that fur farms are prohibited in the UK and that 93 per cent of the British public oppose buying or wearing fur. PETA’s repeated offers to meet with Burberry executives to discuss how easy it would be for the company to switch to luxurious faux fur have been met with silence or worse, public promises which are never kept.

Burberry shareholders, many of whom are like the majority of the British public, will be opposed to the use of real fur. Therefore, every Burberry shareholder has a right to be informed that a company they have shares in is contributing to the horrific treatment of animals, what Burberry shareholders choose to do with that info is up to them. At PETA, we hope they will tell Burberry management where to put their shares.

Your Burberry Fightin’ Neighbourhood Matt

p.s. (I love p.s’s don’t you!) On Sunday, Alicia Silverstone will be on Graham Norton’s show, you should watch it, it’s all about her vegan dogs and her work with PETA)