Singer and Strictly Come Dancing star Dionne Bromfield is known for her powerful, soulful voice – and now she’s using it to speak up for animals! In her new ad for PETA, she strikes a pose to protest against the abhorrent cruelty of the fur trade, in which animals such as rabbits and foxes are kept in tiny, filthy cages before being beaten and skinned alive.
Dionne may be only 17 years old, but the star is one to watch and already has an impressive musical track record, from performing with her … Read more.
Every year, millions of animals – including bears, alligators and zebras – are violently killed for their skins and body parts. It’s an ugly truth that people who purchase jackets, handbags or shoes made from exotic skins might try to push to the back of their minds. Our provocative new series of ads, though, will force them to make the connection between their consumer choices and the ugly bloodshed that lies behind them.
These images were designed for PETA by top design company Lowe Singapore. They’re upsetting – deliberately. Would-be fashionistas … Read more.
Rylan Clark definitely looked like he was having fun today as he showed off his brand-new ad for PETA at London’s Marble Arch. The cheeky image highlights the Celebrity Big Brother star’s impressive and well-defined… opinions about cruelty to animals, as he comes out of the closet about being fur-free and fabulous. “If you see me in something furry, I’m faking it all the way!” he proudly proclaims.
Animals on fur farms are confined to tiny cages for their entire lives and often skinned alive. So please, do as Rylan does … Read more.
What’s the biggest tradition in thoroughbred horseracing? Not fancy hats or cocktails –it’s drugs. Whether “therapeutic” or illegal, horses are often dosed with chemicals to keep them running, a practice that results in countless tragic breakdowns on the track and the deaths of dozens of animals every week.
Visitors to America’s highest-profile race, the Kentucky Derby, this weekend will get a striking reminder of these shady behind-the-scenes practices, thanks to PETA US’ bold new billboard, which will be driven in front of the track’s entrance between now and the day of the … Read more.
Wearing the skin of another animal – an animal forced to live in a cramped, filthy cage before having the hide ripped from his or her back – is a pretty disturbing fashion statement.
For anyone who hasn’t yet grasped that message, this thought-provoking ad should be an eye-opener. Donated by top ad agency Ogilvy & Mather, the video depicts a catwalk show with a twist: the statuesque models are “foxes”, and their grisly outfits include a coat made from dozens of “human arms”.
In reality of course, it’s humans who … Read more.
You’re never too young to speak out for what’s right. Thirteen-year-old Anaïs Gallagher, 10-year-old Stella Jones and 8-year-old Ava Jones – daughters of Oasis’ Noel Gallagher and The Clash’s Mick Jones – have proved it by teaming up with PETA for this brand-new ad to combat cruelty.
The angelic trio showed that you can have a good time while communicating a serious message, as they dressed up in tutus and combat boots and let their hair down for the fun photo shoot, which was shot by top celeb photographer Pal Hansen.
Children … Read more.
Our colleagues at PETA US have come up with an ad that visualises just what eggs really are: chicken menstruation. It is a thought that makes us cringe, but chicken periods are exactly what you’re eating every time you fry, scramble or bake with eggs. We’ll spare you the full ad, but we’ve included a censored version below. If you are brave enough, visit PETA US’ website to see the full version.
- Pan: © iStockphoto.com/Uyen Le
As well as being gross, eggs are cruel. Birds suffer crippling leg injuries from standing … Read more.
Just in time for Easter, Playboy and cover model Sheridyn Fisher is showing her love for rabbits – and “rabbit food” – by wearing only strategically placed lettuce leaves in a new ad for PETA, which encourages everyone to show compassion for bunnies and other animals by embracing vegetarian meals. In the ad, the lettuce bikini–clad Fisher gives herself lettuce leaf “bunny ears” and grins above the words, “Be a Bunny’s Honey. Go Vegetarian.”
“Easter is the perfect time to help bunnies – and pigs, chickens, cows and other animals – simply … Read more.
With Crufts so close, we’ve released a hard-hitting, old-fashioned–style “freak show” ad which activists will hand out to visitors attending the event. The ad shines the spotlight on a fact that the Kennel Club would rather keep quiet: that many of the most popular breeds of dogs have been bred for looks instead of health, welfare and temperament.
A 2008 BBC documentary Pedigree Dogs Exposed, investigated the health and welfare issues facing pedigree dogs and caused the RSPCA to withdraw its support of Crufts and the BBC to cancel its longstanding … Read more.
How would children feel if Spot and Fluffy were stuffed and roasted for Christmas? That’s what we’re asking this holiday season with a new billboard that shows an animal who’s a cross between a dog and a turkey. We decided to run the billboard near Manchester schools in the hope that it will spark a dialogue between kids and their parents.
“Kids love animals, and if they thought about how turkeys feel pain and fear just as dogs and cats do, they’d trade in their drumsticks for a veggie roast in a … Read more.