We’re reviving the ad, shot by Mary McCartney, in time for the autumn fashion season, and we’re hoping that shoppers will turn their backs on the cruel industry after seeing “the rest” of a fur coat.
And most will. According to a poll, 95 per cent of the British public would never wear real fur. That’s because fur is made by hurting and killing foxes, rabbits, minks, dogs, cats and other animals. These animals are electrocuted, drowned, beaten or often skinned alive so that their fur can be turned into coats and trim. Before being killed, they are either kept in cramped, filthy cages on factory fur farms for their entire lives or caught in the wild in vicious traps, where they may languish in agony for days and sometimes even chew off their own limbs in a desperate attempt to escape.
As Sophie heads out on her 2014 UK tour, fans can join her again in speaking out against fur and help put an end to the killing of animals for their skins. Check out these opportunities to take action:
- Fur farms are illegal in the UK but still exist in Ireland. Ask the Irish government to ban fur farming today.
- Watch PETA Asia’s angora exposé and learn what to do if you see angora products for sale.
- Please send a message to Harvey Nichols’ new CEO and ask her to reinstate the company’s fur-free policy immediately.