Danny Cipriani is the first-ever rugby player to star in PETA’s iconic “Ink, Not Mink” ad series! The Sale Sharks’ fly-half shows off his tattoos, his chiselled physique and his respect for animals in order to raise awareness of the cruel fur industry.
Danny’s new ad, which was shot by top photographer Trevor Leighton, highlights the growing trend among celebrities and athletes to speak out against stolen skins. As Danny says, “The rugby pitch is known for being a tough environment, but it’s nothing compared to what some animals go through when … Read more.
Awesome news: ASOS has become the first company not only to halt angora production, but also to stop selling all angora products on its website, including those from third-party brands.
After discussions with PETA, seeing our shocking video about how angora rabbits are tortured for their fur, and grasping the strength of consumer sentiment against this unethical fabric, ASOS has taken decisive action by refusing to profit from its sale, both now and in all future collections. The online retailer already had a strict policy in place against selling items … Read more.
Topshop and Primark!
First, it was Swedish retailers H&M, Acne and others. Then, New Look and Esprit followed suit. Now, after meeting with us and hearing from many concerned customers, Topshop has also told its suppliers to stop sourcing products containing angora while it investigates alternatives. Shortly afterwards, Primark made a similar announcement. Hooray!
Topshop has worked with PETA before by pledging to keep fur and exotic skins out of its collections. Today, the company has also delivered good news for rabbits who suffer tremendously when the fur … Read more.
She’s been called the “Sexiest Woman in the UK” and is always making headlines, but today Helen Flanagan took some time to help PETA highlight how every coat, collar and cuff made of animal fur is a product of immense animal suffering.
Helen caused a scene in London, where she braved the December chill, posing as a sexy Santa next to the Covent Garden Christmas tree and encouraging shoppers to leave fur off their holiday wish lists.
“Fur is cruel and gruesome, and it belongs squarely in Christmas’ past”, said Helen. “With … Read more.
Sheep are a familiar sight in the British countryside. But how much do you really know about these gentle, good-natured animals? The following 10 facts about the personalities, intelligence and skills of rams, lambs and ewes might surprise you:
1. Sheep have extremely good memories. They can remember approximately 50 individuals (sheep and humans!) for years at a time.
Sheffield Tiger / cc by 2.0
2. Sheep have been shown to display and recognise emotion by facial expressions with other sheep. Some are noticeable from their ears.
foxypar4 / cc by 2.0
3. … Read more.
Further people-powered progress in the campaign against the cruel production of angora wool – global fashion brands New Look and Esprit have suspended angora production over animal-welfare concerns.
In a statement, New Look said: “[W]e have taken action and put our angora production on immediate hold”. Likewise, Esprit said: “As long as the industry lacks credible certification and proof that it complies with according policies on animal welfare, Esprit imposes a ban on Angora wool”.
Angora, which is used to make gloves, sweaters, hats and scarves, comes from the fur of long-haired … Read more.
MTV Europe host Laura Whitmore is the celebrity judge for our ethical shoe design competition with vegan brand Beyond Skin! The bubbly Irish beauty and style icon will be casting her expert eye over the shortlisted entries and deciding which ones are hot or not.
She explains why she chose to get on board with the trend toward vegan shoes:
I truly believe that the future of fashion lies in sustainable, cruelty-free materials, and companies like Beyond Skin and organisations like PETA are leading the way in creating awareness. I hope
… Read more.
Yesterday, in a move that genuinely put animal welfare first, the World Trade Organisation (WTO) ruled that the EU ban on the import of seal fur and other products because of “moral concerns” is legal.
The WTO was not impressed by Canada’s far-fetched claim that the commercial seal slaughter can somehow be humane, meaning that Canada’s desperate attempt to revive the archaic and cruel practice of bludgeoning baby seals to death may have finally died. This victory comes on the heels of pleas from tens of thousands of PETA supporters and letters … Read more.
Tattooed heartthrob Jade Dernbach may not fit the typical image of an English cricketer, but with his new ad for PETA, he’s decisively bowled cruelty out. The South African–born fast bowler, who plays for Surrey, is the latest star of our “Ink, Not Mink” campaign, which highlights the barbarity of the fur trade.
To say that locking minks in tiny cages, anally electrocuting them and ripping the skin from their backs while they’re still alive (and sometimes conscious) is just not cricket is the understatement of the century.
Jade explains why he … Read more.
Perhaps best known for her film Red Sonja, actor Brigitte Nielsen might have looked the part in furs when playing a barbarian, but times and fashion have moved on.
Brigitte has spoken out against the treatment of animals for fur by turning her back on cruelty and giving fur the cold shoulder in a new ad for PETA Germany.
In addition to starring alongside Arnold Schwarzenegger in Red Sonja, the Danish actor also starred in Rocky IV, Cobra and Beverly Hills Cop II. She is now a … Read more.