MTV Europe host Laura Whitmore is the celebrity judge for our ethical shoe design competition with vegan brand Beyond Skin! The bubbly Irish beauty and style icon will be casting her expert eye over the shortlisted entries and deciding which ones are hot or not.
She explains why she chose to get on board with the trend toward vegan shoes:
I truly believe that the future of fashion lies in sustainable, cruelty-free materials, and companies like Beyond Skin and organisations like PETA are leading the way in creating awareness. I hope
… Read more.
Yesterday, in a move that genuinely put animal welfare first, the World Trade Organisation (WTO) ruled that the EU ban on the import of seal fur and other products because of “moral concerns” is legal.
The WTO was not impressed by Canada’s far-fetched claim that the commercial seal slaughter can somehow be humane, meaning that Canada’s desperate attempt to revive the archaic and cruel practice of bludgeoning baby seals to death may have finally died. This victory comes on the heels of pleas from tens of thousands of PETA supporters and letters … Read more.
Tattooed heartthrob Jade Dernbach may not fit the typical image of an English cricketer, but with his new ad for PETA, he’s decisively bowled cruelty out. The South African–born fast bowler, who plays for Surrey, is the latest star of our “Ink, Not Mink” campaign, which highlights the barbarity of the fur trade.
To say that locking minks in tiny cages, anally electrocuting them and ripping the skin from their backs while they’re still alive (and sometimes conscious) is just not cricket is the understatement of the century.
Jade explains why he … Read more.
Perhaps best known for her film Red Sonja, actor Brigitte Nielsen might have looked the part in furs when playing a barbarian, but times and fashion have moved on.
Brigitte has spoken out against the treatment of animals for fur by turning her back on cruelty and giving fur the cold shoulder in a new ad for PETA Germany.
In addition to starring alongside Arnold Schwarzenegger in Red Sonja, the Danish actor also starred in Rocky IV, Cobra and Beverly Hills Cop II. She is now a … Read more.
Here’s the not-so-fluffy lowdown on wool – and some facts that you’re not likely to learn from the industry’s sales pitches.
About 30 million sheep are farmed in the UK, and they are sheared of approximately 22,000 tonnes of wool every single year. This may not sound out of the ordinary until you learn that a third of this wool is labelled as “skin wool”, a grim name for wool which is torn from slaughtered lambs’ bodies.
Wool, far from being green, is a by-product of an industry which slaughters … Read more.
Irish model, reality TV star and actor Tiffany Stanley is urging her government to give fur the cold shoulder and ban cruel fur farms in a new nude ad for PETA, shot by photographer Volker Fleck.
Sexy Stanley is determined to help put an end to an industry that confines 225,000 minks every year to small cages and then rips the skin off their tiny backs. She explains why she’s passionate enough about this cause to bare all: “The fur industry shows Ireland in a really bad light. The sooner we end … Read more.
Singer-songwriter Charlie Brown may be best known for his upbeat lyrics and urban pop sound, but now, with his new anti-fur ad for PETA, he’s showing fans another aspect of his personality – kindness towards animals.
The London-based artist – who, with chart-topping singles such as “Bones”, is clearly on his way to greatness – hasn’t let fame change his values. He explains: “If I can use my voice to make a difference in the world, I will – so I’m proud to work with PETA to speak out against fur. We … Read more.
UPDATE: Fashion director, Paula Reed, has now resigned.
After receiving confirmation in a meeting with Harvey Nichols that Reed was singlehandedly responsible for breaking the department store’s strict decade-long policy against selling fur, we hope her resignation will pave the way for the reinstatement of the store’s previous, well-respected policy. Please continue to take action, and we will update you here with any more news.
For almost a decade, Harvey Nichols has been one of the good guys – ever since pressure from PETA and compassionate consumers persuaded the company … Read more.
Irish rockabilly sensation Imelda May has just written a letter to Ireland’s Minister for Agriculture, Marine and Food, Simon Coveney, imploring him to ban cruel fur farming in the country.
The Dublin-born singer, whose hits include “Mayhem” and “Big Bad Handsome Man”, already helps animals every single day by sticking to a vegetarian diet and, like all people with a heart, would never wear fur. Now she’s going public with her disgust at the fur industry, which still causes animals to suffer and be killed every day in Ireland.
She writes in … Read more.
TED Talks are known for being at the cutting edge of technology and innovation, and they give us a glimpse of where society could be heading. So we were both intrigued and excited by entrepreneur Andras Forgacs’ lecture, in which he explains how printing leather – without harming a single animal – is the way of the future.
Sound zany? “[T]his is not so crazy … What’s crazy is what we do today”, Forgacs says. “[W]e raise and slaughter billions of animals to make our hamburgers and our handbags.”
It’s clear … Read more.