In 2010, Apple blocked an app that let players beat, shoot and kill virtual seals, but saving “seals” is fair game. Today, Apple launched a free iPhone app called Seals Hero, which allows users to save seals from Canada’s annual slaughter, highlighting how younger generations look at seals as wonders of nature, without any desire to hunt them or beat them to death with a stick.
The gaming gurus at Australia-based Maiko Enterprises describe the app best:
Your mission is to save seals. You will control Cid, a smart, energetic, non-violent
… Read more.
Jimi “Poster Boy” Manuwa, the fearsome UFC phenomenon, is undefeated in the ring, and the next opponent he’d like to knock out is the fur industry. He is fighting cruelty to animals as the latest star to appear in PETA’s “Ink, Not Mink” ad series.
Jimi wants to be the first Brit to win a UFC belt, and with a fighting record of 14-0, he is well on his way. But he took a break from training to encourage people to be kind to animals.
“Animals beaten, gassed and electrocuted for fur … Read more.
It wasn’t just Olga Kurylenko’s natural beauty that turned heads when she walked the red carpet at last night’s Academy Awards in Hollywood. The Ukrainian-born actor stepped out in style in metallic-trimmed black faux-suede evening shoes by celebrated British shoemakers – and frequent PETA collaborators – Beyond Skin, whose handmade vegan and eco-friendly shoes are loved by celebrities such as Natalie Portman and Anne Hathaway.
Meanwhile, here in London, PETA Vegan Fashion Award winner Wills Vegan Shoes launched its first-ever spring collection. London’s vegan movers and shakers attended the launch with … Read more.
Mahiki – the exclusive Mayfair nightclub beloved by celebrities from Kim Kardashian to Prince Harry – has just announced that it’s banning real fur for good.
Meg Mathews, who will be on the door at Mahiki celebrating the first fur-free night tomorrow, says it perfectly: “I don’t care who you are – if you’re wearing fur, you’re heartless, and you’re not coming in.”
Here’s the statement from Michael Evans, Mahiki’s creative director:
I’ve known and loved Meg for a long time, so when she told me about the cruelty that wearing
… Read more.
Last week, the lovely Louise Redknapp paid a visit to the PETA office in order to judge our 2014 Vegan Fashion Awards. Check out how she got on:
The singer, who made her name in the ’90s band Eternal and has been at the forefront of fashion ever since, confessed that she was astonished by the huge selection of stylish animal-friendly products available right now.
They ranged from bargain high-street finds from the likes of New Look and Miss Selfridge to deluxe designer pieces from Stella McCartney and Vivienne Westwood as … Read more.
A new year offers new opportunities to take our campaign against fur to the country that buys more of it than any other in the world: Russia.
PETA’s hard-hitting billboards have gone up across Moscow, each one graphically illustrating how many animals are killed just to make one fur coat. The writing on the ad roughly translates as “Try telling this beautiful animal he is just a piece of a fur coat.”
Well-known model and TV presenter Olga Shelest (who is also vegan) is the face of the campaign. “My philosophy … Read more.
The 2014 Winter Olympic Games are almost upon us, and while the eyes of the world are on the Russian city Sochi, we’ve seized the opportunity to highlight one of the cruellest industries on the planet – the barbaric fur trade.
Two sexy PETA “snow bunnies” braved the cold climate (and Russian authorities’ notoriously frosty attitude towards protestors) to let people know that wearing the skins of animals who were beaten, electrocuted or strangled to death is unacceptable. The police confiscated the volunteers’ signs and passports, and ordered them to leave the Olympic … Read more.
Made in Chelsea star Lucy Watson knows a thing or two about glamour – and she knows there’s nothing glamorous about wearing fur. That’s why she posed au naturel for PETA’s latest ad, which she unveiled today in billboard form on the streets of Chelsea! Lucy’s look for the shoot was perfected by celebrity make-up artist, Justine Jenkins.
Most people are aware of some of the suffering that animals endure at the hands of the fur industry, but the reality is often even crueller than the image they hold. Natalie Imbruglia … Read more.
After her honeymoon in Israel, compassionate star Pamela Anderson felt moved to send a letter to Prime Minister Benjamin Netanyahu in heartfelt support of a proposed new bill to ban the sale of animal fur. The groundbreaking law, if it passes, would make Israel the first country in the world to take such clear and decisive action against the barbaric fur trade. Pamela wrote in her letter:
I’m writing to urge you to do everything in your power to help pass this historic bill, which has been signed by 40 members of
… Read more.
Things are moving extremely fast in the campaign against angora. More and more companies are listening to their customers and ditching angora after shocking video footage released by PETA and its international affiliates showed how rabbits are abused on Chinese angora farms.
We’re delighted that so many retailers are taking note, and we’ve been blown away by the passion of supporters and activists around the world about this issue. But some brands have gone further than others in taking decisive action against cruelty to rabbits.
Here’s a summary of developments to … Read more.