Poorva Joshipura -
Global Animal Rights Campaigner
Poorva Joshipura is PETA UK's director of special projects and PETA India's chief functionary. Poorva has also worked for PETA US as a researcher and in various other roles.
Poorva has fronted campaigns that have spanned all areas of PETA UK's and PETA India's work and that have been widely covered by British, Indian and international media. Poorva is a regular guest on television news and radio shows, through which she encourages viewers and listeners to take action to help stop cruelty to animals.
Amongst numerous other achievements, Poorva has personally conducted undercover investigations of slaughterhouses and other places where animals are abused in India; disrupted Michael Kors' fashion show in New York to protest his use of mink fur; sat in a cage in Kenya to demonstrate the plight of chickens who are killed for meat; and successfully stopped a US-based company that supplies animals to laboratories from expanding its business to Europe.
Poorva has an abnormally high tolerance for chillies and eats food so spicy that it would be lethal for anyone else. She also enjoys travelling, spending time on the beach, going to comedy shows and art exhibitions and meeting friends and family – and she loves cats and rats.
© iStockPhoto.com / thisorder
You may be wondering why I’ve been quiet on the blog, but as anyone at PETA will tell you, I’m never quiet. So while I haven’t been at PETA shouting out ideas for the next celebrity ad campaign or cheeky demonstration, I have been in India working on projects to help animals there. One of these projects is to encourage consumers in India and elsewhere to do away with leather in their wardrobes. Here’s why:
We live in a global society,… Read more.
© iStockPhoto.com / ThomasVogel
22 April 2010 marked the 40th anniversary of Earth Day. Approximately 1 billion people participated in Earth Day celebrations during the month, and on the day alone, countless people planted trees, cleaned up rivers, pledged not to use plastic bags and decided to walk rather than drive. All of this helps, of course, but it’s not going to save the planet. To be truly “green”, we’ve got to make our diets more environmentally friendly by kicking the meat… Read more.
