In 2010, Apple blocked an app that let players beat, shoot and kill virtual seals, but saving “seals” is fair game. Today, Apple launched a free iPhone app called Seals Hero, which allows users to save seals from Canada’s annual slaughter, highlighting how younger generations look at seals as wonders of nature, without any desire to hunt them or beat them to death with a stick.
The gaming gurus at Australia-based Maiko Enterprises describe the app best:
Your mission is to save seals. You will control Cid, a smart, energetic, non-violent
… Read more.
Ever wondered why the RSPCA refuses to attend Crufts? Or why the BBC will no longer air the dog show on any of its channels?
Selectively breeding animals for exaggerated physical traits, obsessing over “pure” bloodlines and making close family members mate with one another isn’t just creepy – it’s a recipe for genetic disaster and causes immense suffering to dogs.
Pedigree dogs are generally far less healthy than their mixed-breed cousins, suffering from a range of inherited health conditions that can make every day of their lives a struggle and often … Read more.
Jimi “Poster Boy” Manuwa, the fearsome UFC phenomenon, is undefeated in the ring, and the next opponent he’d like to knock out is the fur industry. He is fighting cruelty to animals as the latest star to appear in PETA’s “Ink, Not Mink” ad series.
Jimi wants to be the first Brit to win a UFC belt, and with a fighting record of 14-0, he is well on his way. But he took a break from training to encourage people to be kind to animals.
“Animals beaten, gassed and electrocuted for fur … Read more.
It wasn’t just Olga Kurylenko’s natural beauty that turned heads when she walked the red carpet at last night’s Academy Awards in Hollywood. The Ukrainian-born actor stepped out in style in metallic-trimmed black faux-suede evening shoes by celebrated British shoemakers – and frequent PETA collaborators – Beyond Skin, whose handmade vegan and eco-friendly shoes are loved by celebrities such as Natalie Portman and Anne Hathaway.
Meanwhile, here in London, PETA Vegan Fashion Award winner Wills Vegan Shoes launched its first-ever spring collection. London’s vegan movers and shakers attended the launch with … Read more.