Vegan Underground – Giant Animals Take Over the Tube!
  • 03
  • Feb

Vegan Underground – Giant Animals Take Over the Tube!

London commuters are being given some food for thought, courtesy of a ridiculously cute PETA ad appearing in 25 different underground stations!

You Can Live Without Those Ribs - I Can't! Try Vegan

To mark the launch of the first in a series of new pro-vegan ads to be rolled out across the London underground network – a dozen giant “farm animals” descended on King’s Cross station this morning, with the message “Love me, don’t eat me!”

SAM_1351SAM_1279 dog

The ad campaign aims to challenge people to think critically about their meat consumption from the perspective of the animals who are killed for food and encouraging everyone to try vegan.

It comes at a moment when plant-based diets have never been so hot – a trend that looks set to keep on growing. Sales of meat-free foods in the UK have risen by more than 20 per cent in the last five years and topped £625 million in 2013. Everyone, from former US President Bill Clinton, renowned environmentalist Al Gore and Twitter co-founder Biz Stone to actors such as Russell Brand and Anne Hathaway, is singing the praises of animal-free eating.

It’s not hard to understand why, when you consider the powerful arguments for quitting meat. It helps the environment. It helps your health. And most importantly, it helps the billions of animals who suffer on filthy factory farms all over the world.

Try vegan yourself today, by taking our 30-Day Vegan Challenge:

PETA.org.uk/pledge

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Comments

  1. avatar Dil siri says:

    Way to go guys …great way to send msg .
    And , thank you . X

  2. avatar Jennifer says:

    Great to see this in London, where millions on the tube each morning decide what they feel like for breakfast/food that day. Good to get them thinking about their choices.

  3. avatar Paul Running says:

    LET US ALL TRY TO EAT LESS MEAT

  4. avatar margaret says:

    Thank you. Thank you. Thank you. Lets hope letting people know eating animals is barbaric and will help reduce some of this human made horror for other species.

  5. avatar Alessandra Ferrari says:

    GREAT! THESE GUYS ARE GREAT! YES GO VEGAN AND SEE THE DIFFERENCE AND HOW WELL YOU WILL FEEL!

  6. avatar wob says:

    in my experience simply getting people to think about the animals they eat is the hard the hardest bit. Using humour like this is great.
    I’d love to help if you do this again

  7. avatar Dave Rigby says:

    Stay active and never give up on the goal

  8. avatar Mariette Nel says:

    A POWERFUL MESSAGE – LET’S SUPPORT THIS CAUSE.

  9. avatar Anna Gates says:

    A vegan diet is not only good for your health and the planet, it’s good for your soul.

  10. avatar Sarah says:

    That is great, well done on the effort. The advert is really good.

  11. the most brilliant ad I’ve ever seen, it would be lovely if humans could respect animals after all they give us so much…love,comfort,pleasure not to mention food,clothing,ect.It’s about time animals were treated with respect,commpassion,understanding.

  12. I would love to go vegan but my head rules my heart and i love meat. i am eating less though, more pasta and salad. This helps me feel a little better.

  13. avatar lisa VITALI says:

    Good Idea! Nice advertisement!

  14. Keep up the good work!

  15. avatar Eugene Nyunt says:

    I saw this at London’s Liverpool Street underground station today. It’s up there with “Bacon had a Mum” T-shirts. Absolutely spot on !

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