Fortnum & Mason’s Unwarranted Cruelty – One is Not Amused
  • 22
  • Nov

Fortnum & Mason’s Unwarranted Cruelty – One is Not Amused

A Royal Warrant is a seal of approval from The Queen, the Duke of Edinburgh or Prince Charles. London department store Fortnum & Mason currently holds two of them, credentials which are vital to its brand image as a traditional British retailer.

There’s something not quite right here. Royal Warrant holders are expected to adhere to certain ethical standards, yet Fortnum & Mason has in recent years become infamous for its lack of ethics when it comes to animals, since it continues to sell foie gras, a product universally condemned by compassionate people and shunned by most of Fortnum & Mason’s competitors.

The guidelines of the Royal Warrant Holders Association, in fact, state that companies with warrants should “encourage higher welfare standards, promoting RSPCA Freedom Foods or equivalent assurances”. It’s therefore totally incongruous that Fortnum & Mason is allowed to hold warrants while selling a product which experts agree can never be produced humanely.

Put simply, force-feeding ducks and geese until they become mortally ill, their livers so grossly swollen that they can barely breathe and often can no longer stand up, is incompatible with basic animal welfare – and for that very good reason, it’s actually illegal to abuse animals like this in the UK.

Ironically, members of the Royal Family also agree that producing foie gras is wrong. HRH Prince Charles has asked for the revolting product to be removed from the menus of his Royal residences, while his niece Emma Parker Bowles has actually written to Fortnum & Mason imploring the store to stop selling foie gras.

There is a precedent for companies which don’t make the grade to lose their warrants. In the past, Harrods, Guinness and, most famously, cigarette company Benson & Hedges have been struck from the Royal roster, reflecting the changing values of modern Britain. Public opinion in this country is now firmly set against foie gras, with almost two-thirds of Britons in favour of an outright ban on its sale, while there’s been a mass movement of restaurants, catering companies and retailers banishing it from their businesses.

Fortnum & Mason may be known as “the Queen’s grocer”, but as long as it continues to hold its cavalier attitude towards animal welfare, it’s risking its cherished reputation and Royal approval. By putting pressure on the Royal Warrant Holders Association to strip Fortnum & Mason’s warrants, we’ll hit the store where it hurts – and take a step towards ending the torture of geese on French foie gras farms.

Please join many others – including Green Party MP Caroline Lucas and TV star Arlene Phillips – in sending a message to the Royal Warrant Holders Association in order to draw its attention to Fortnum & Mason’s unacceptable flouting of animal welfare guidelines:

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Comments

  1. avatar michelle shanks says:

    I have watched the video and can not understand how cruel the human race can be to achieve their standerd are higher rates of achievement. No animal should have to suffer such brutality.

  2. avatar Joan Slater says:

    This is one of a number of disgusting associations regarding this shop and it is undeserving of a royal warrant.

  3. JUST SEEN THE FOOTAGE ON THIS DISGRACEFUL OUTRAGEOUS ACT OF CRUELTY WHAT AS THIS WORLD COME TO,THE SAD BASTARDS THAT CARRY OUT THIS WORK DO NOT DESERVE A PLACE ON THIS EARTH,AS WITH ALL THE ANIMAL SUFFERING THAT GOES ON BEHIND CLOSED DOORS, TO ALL THOSE THAT CARRY OUT THESE GRUESOME ACTS WHICH I HAVE VIEWED, I AM A FIRM BELIEVER,OF WHAT GOES AROUND, COMES AROUND, ITS JUST A MATTER OF TIME FOR THEM ALL, SOONER RATHER THAN LATER, I HOPE !!

  4. avatar Anton Potgieter says:

    Its truly horrifying. These sociable birds are literally force fed to death while being kept in the most unsavoury unhygienic cruel conditions imaginable. The same as for duck to produce duck liver pâté.

    By the way foie gras is not only disgusting to eat being pure fat it’s also horribly bad for you.

    • avatar Rico says:

      You might want to look up what Foie Gras is before you start making ignorant comments. Always entertaining when the paranoid get into the comment section. In this case, this silly group’s website. Let’s see if they delete my comments, because it’s convenient to their “cause”.

  5. avatar Anton Potgieter says:

    What I would like to now is how do we know we arent eating goose that was onced used for foie gras production?

    The only ay to be sure is not to purchase duck or goose produced in France or any hwere else where foie gras is produced.

  6. avatar Wendy Spalding says:

    This is horrendous! I can’t believe how much cruel shit goes on. Why would anyone want to buy a product from you after witnessing that! Please stop its unnecessary.

  7. avatar kerri white says:

    I am simply horrified!! I cannot believe how we as humans think we have the right to do this to any living creature. NO ANIMAL SHOULD HAVE TO SUFFER for our selfish benefit!! Absolutely sickening. What can we do to stop this?

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