'If You ♥ England, Don't Shop at F&M', Say PETA Protesters on St George's Day
  • 24
  • Apr

‘If You ♥ England, Don’t Shop at F&M’, Say PETA Protesters on St George’s Day

Fortnum & Mason’s carefully cultivated image – of a shop steeped in English tradition – took a major knock yesterday, thanks to a wave of PETA supporters who paid the store a surprise St George’s Day visit! Whether handing out fliers or posing almost naked and bodypainted with St George’s flags, activists were determined to remind the company and its customer that the sale of foie gras is positively un-English.



Foie gras is made from the diseased and grossly enlarged livers of force-fed geese. Production of the French foodstuff is so inhumane that it’s illegal in the UK, and a majority of British people want to see an outright ban on selling it. So Fortnum & Mason’s attempt to celebrate Englishness by holding a traditional St George’s Day feast, while still profiting from gross animal abuse, really stuck in our throats!

In addition to the action in London, online hundreds of people got busy tweeting and e-mailing managing director, Ewan Venters, to express their disgust at his blatant disregard for animal welfare.

The message is clear: anyone who loves England had better give Fortnum & Mason a miss. But the movement against foie gras is also global – 16 other countries around the world have banned its production, too. Compassion is a universal value – so wherever you’re from, please help us keep up the pressure and speak out against Fortnum & Mason’s foie gras cruelty today!

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  1. avatar christine kenny says:


  2. avatar Peter J. Roscoe says:

    Stop it please, it’s not doing you any good selling this cruelly made ‘product’

  3. avatar amanda peters says:

    fortnums i must admit it pains me to say so but i can no longer shop in your beautiful store this cruel product upsets me too much!!!

  4. only sick people profit fom pain..

  5. avatar Lisa says:

    This is so sick for anyone to be serving in their restaurants knowing how they get it made. The suffering that these helpless animals go thru is unexceptable. Please people take it off your menus.

  6. […] & Mason has had quite a week. Tuesday saw a flurry of activity outside its Piccadilly store, as volunteers turned out to protest against the sale of cruel foie gras. Hundreds of online […]

  7. avatar chrissie says:

    Why would someone want to eat this stuff in the first place?

  8. avatar Diane Welsh says:

    Hail to the pretty sign holders….. They get attention!!
    the henious treatment of fowl for the greedy consumers of foie gras needs to stop.and stop now. Sellers need to be negatively advertized as shown in this posting and fined for their cruelty to animals. Its greed and its wrong,!

  9. avatar Amanda Gaul says:

    I too am afraid I will no longer be shopping at Fortnum and Masons due to their lack of compassion towards animals.

  10. avatar Christine lawton says:

    Fortnum & Mason you need to STOP why would you want subject these animals to this suffering. IT IS SICK.

  11. avatar Georgia Hughes says:

    It’s no joy or pleasure eating foie gras knowing the sinister method employed in producing it – namely the cruel and abhorrent way of force-feeding helpless and unfortunate geese so as to enlarge their livers to almost bursting! If you thought your reputation and success depended on being able to offer customers foie gras at your store, you’ve unfortunately ruined your good image and itegrity!

    All animals, even if raised for food, should be treated with a degee of dignity and humanity, and slaughtered in the same way. You should really be ASHAMED of yourselves, Fortnum & Masons! Listen to all the protests at your supporting such cruel and unacceptable acts of barbarity on foie gras geese! I, for one, would NEVER wish to set foot in your store again!

    Georgia Hughes (Mrs.)

  12. avatar Linda Ticehurst says:

    It used to be a treat to visit your store, but now, the thought of supporting your business sickens me. I won’t be coming again.

  13. avatar RUTH says:

    Well done to all the protesters and supporters who dedicate themselves to such a good and worthy cause,fighting for the rights of all the defenceless and innocent on our planet, the animals, who have just as much right to be here as anyone else and dont deserve this painful life of suffering at the hands of the evil and sadistic people who torture and murder for pleasure and profits..its obscene and its a sin!

  14. avatar Roger Brenton says:

    Money is all that matters to F&M.

  15. avatar Vivien Adelman says:

    The pain & suffering of these innocent creatures for peoples pleasure is unbearable.F&M should not sell it

  16. avatar Neville Wells says:

    When I called F&M about a gift of their marmalade with edible gold leaf in it, which I was rather dubious about, I also asked why they persist in selling foie gras but the staffer refused to discuss this at all and ended the call.

    An earlier Peta campaign gave us tel nos for F&M’s CEO’s office. The PA then gave me their PR agent’s tel no and I finished up getting nowhere, as he naturally defended their sales policy on foie gras !

    May I suggest people can boycott restaurants serving foie gras on their menus.

  17. avatar chander kumar soni says:

    i love animals.

  18. avatar molly brown says:

    i believe fully in what you are doing but to have half naked women holding banners was not necessary,a woman or man covered in blood whether naked or dressed would have been more appropriate. Glad you got the message across but i believe you are using too many sexy imagines for your campaigns although i understand why- SEX sells.

  19. avatar jennifer guy says:

    shame ,shame,shame

  20. avatar jennifer guy says:

    shame shame shame,i will NEVER shop in your store until you stop selling this appallingly cruel product. Or don’t you care?

  21. avatar jeanie says:

    Would anyone at Fortnum & Mason’s Like to have a metal pipe rammed down their throat three times a day…No I Don’t Think So!!! so why is it right to do this to any living creature. Its barbaric, the pain and suffering that these animals have to go through…Just to Please people with more money than sense!!……. The public has to demand that this company stops selling foie gras, and managing director, Ewan Venters , needs to listen to public opinion.
    I Choose to speak for those who have no voice. And i will do so until this is stopped

  22. avatar Roy Baker says:

    The humans just use and abuse everything else on the planet, what is the matter with them, all the talk of being civilised is nonsense. They’ve tried everything, even religion to help them sort their heads out but nothing works for them. Zoos are just animal museums where children can be shown what their ancestors used to share their world with.

  23. avatar JOAN VALSLER says:

    Well done to those who demonstrated at F&M.
    Time this cruelty stopped!

  24. avatar Gill Barriball says:

    It really is time for decent and caring people to be listened to regarding animal cruelty. I admire the girls for having the guts to stand up and be seen for what they believe in. Its about time the government got on side and started to treat retailers as criminals along with the perpetrator’s of these hideous and disgusting products.

  25. It’s time to leave another outdated cruel tradition behind and demonstrate that humanity’s evolution is progressing with increased compassion and awareness of our tiny part in the wholeness of life. It’s cruel, it’s unnecessary, it’s time to outlaw it once and for all.

  26. […] & Mason just doesn’t seem to get it. Despite overwhelming opposition, a succession of creative protests and clear evidence of how cruel foie gras production is, the shop hasn’t stopped selling this […]

  27. […] nearly naked outside Fortnum & Mason on St George’s Day, with the message that “foie gras is un-English“. The protest received coverage in major media outlets, getting the message about the cruelty […]

  28. avatar Jo Statham says:

    The actor Terence Stamp is often connected with Fortnum and Mason. Apparently it’s one of his favourite places for tea. If he were to boycott the store because of its policy of stocking ‘torture in a tin’, it would make a huge story. Come on Mr Stamp, reject Fortnum’s like the rest of us!

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