Silent Scream
  • 07
  • Jun

Silent Scream

Thanks to host Marco Pierre White, there will be plenty of screaming on Channel 5′s soon-to-debut Marco Pierre White’s Kitchen Wars. But for every meal prepared on the show, there will be countless screams that go unheard – those of the fish whose bodies are cut up, cooked and plated. That’s why PETA has sent a letter to the network asking for space to air our hard-hitting new anti-bullying TV spot, “Silent Scream”, during the show’s 7 June premiere. White’s feud with PETA dates back to 2006, when he was quoted in news reports making snide comments about PETA’s fact-based assertion that fish are intelligent animals who feel pain. White also kills fish and other animals for “sport”.

“Fish feel pain and fear, and they suffer when they are impaled, crushed, suffocated or cut open and gutted, all while they’re fully conscious”, says PETA’s Ben Williamson “It’s never right to hurt others simply because they are weaker and can’t speak up for themselves – regardless of what species they happen to be.”

Biologists have found that fish develop relationships with each other and even grieve when their companions die. Some fish are capable of using tools, while others gather information by eavesdropping. These intelligent, sensitive animals are so good-natured that Dr. Sylvia Earle, the world’s leading marine biologist, said, “I wouldn’t deliberately eat a grouper any more than I’d eat a cocker spaniel”.

Urge Chefs to Use Their Influence for Good
Tweet your favourite celebrity chef and ask him or her to consider the lives of fish in their kitchens. Remind them that fish feel pain and politely ask them to put down the knife. Click on the names of the following celebrity chefs and then tweet at them:

  • Share This


Comments

  1. avatar Dominika says:

    love this advert! SOOOO TRUE!
    proud Vegetarian.. who does NOT eat fish, obviously!!!

  2. avatar Brooke Baker says:

    I’ve seen this ad getting a lot of hate, because they believe that you can’t compare a fish being killed with a granny being bashed and that the other situation’s are much worse.
    Obviously they’ve totally missed the point of the ad.
    Good job, PETA! <3 :) From a proud Vegetarian!!

  3. avatar Matt says:

    I’m a vegetarian who does eat fish. Call me a pescetarian, call me what you will, I don’t mind.
    Nature naturally has a hierarchy. We’re top of the food chain. We have developed into the most Intellectual, practical being on the planet. Part of our survival is due to the fact we are innovative with food. Farming and food production.

    I don’t eat meat because I know mammals are sentient beings. I have been to a lambing day and have witnessed the ewes distress when her lamb was taken from her. She was head butting a fence trying to get the lamb. I don’t eat mammals for this reason.

    On the other hand, I caught a fish while sea fishing. I intended to eat it and I watched it die. There was no thought pattern behind its eyes. There was no cognitive reasoning, love or understanding in my opinion. It’s almost like I was witnessing an evolved bacteria with less brainpower.

    Love and affection are easy to spot in the animal kingdom. Dolphins and whales for instance are two sea dwelling creatures who show love and compassion to their young.

    I’m not saying fish don’t feel a thing, that’d be impossible for me to say. I am saying though, in my opinion there is a very different relationship in my head between an animal who can show love and affection and one who seemingly just exists.

    • avatar Vivien Cruickshank says:

      Well matt, it seems you have a very long way to go in understanding animals, and I am including us in that. Every living creature feels pain and stress, just as we do. So you couldn’t see love in the fishes eye! I cannot believe you are so mindless. Did you know that lobsters lead a social life with their families and will even defend their neighbours against danger, which is more than most humans would do. Boiling shellfish alive is probably the most cruel and dreadful thing imaginable. They scream in agony and feel the pain every bit as much as you would. They take many minutes to die. I find it hard to believe that people would think this barbaric behaviour acceptable. I can only think that there is very little intelligence and no empathy in many people.

  4. avatar Faye Taylor says:

    I never knew they eavesdropped, but i know mine love frozen bloodworm as a tasty treat!

Leave a Reply

By signing up here and giving us your contact details, you're acknowledging that you've read and you agree to our privacy policy.