30
Apr
PETA Ad in ASA’s Top 10 Most Offensive
- posted at 11:08 AM
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Is feeding kids meat child abuse? The answer is yes, but to the people that complained to ASA about our campaign ad, it’s a very tetchy subject. The Advertising Standard Authority (ASA) has released their ‘top 10’ most offensive ads and PETA has cropped up as number 9 for the genius poster below.
The complaint was not upheld (duh) and we walked off scot-free, which is the only reasonable verdict really, due to the factual nature of the poster – as the ASA recognised that saying feeding kids meat is tantamount to child abuse is a reasonable view. The ASA quite rightly came to the conclusion that the ad did not trivialise child abuse, in the context of what we were saying it did not mislead consumers and that parents have enough intelligence to work out how to “replace the nutrients meat provides”. Meat is not nutritious good for you; in fact I think you’ll find it sucks on a whole load of levels (ten actually!). A vegetarian or vegan diet is the only one that should be fed to children if parents care about their offspring’s health.
